About Me
My career has been a dynamic evolution across creative leadership, visual storytelling, and strategic communications. Over the past 14 years, I've built a foundation in brand-building across video, print, photography, and visual design, always focused on creating work that drives meaningful connection and impact.
A major milestone in my journey was creatively leading a national Tips From Former Smokers® Campaign, where I oversaw end-to-end creative strategy, production, and execution across TV, digital, print, and Out Of Home channels. That experience sharpened my ability to manage complex, multi-platform initiatives while collaborating with internal teams, external agencies, and strategic partners to maximize campaign reach and audience engagement.
Along the way, I've developed a deep understanding in data-driven creativity using insights and real-world feedback to continually refine storytelling, enhance creative quality, and support broader business goals. In parallel, my work in Crisis and Emergency Risk Communication has allowed me to serve local communities in critical moments, developing materials, videos, events, and photography that help keep people safe, informed, and resilient.
Today, I bring a blend of creativity, strategy, and mission-driven focus to every project, always seeking to build brands, tell stories, and drive engagement in ways that are both innovative and impactful.
GET IN TOUCH
SANCHEZC.SANTOS@GMAIL.COM