PORTFOLIO

Lead Creative Strategist and Project Manager for the national Tips From Former Smokers® Campaign

I served as the creative and strategic lead for the development, production, and execution of multi-channel campaign assets, ensuring consistent brand integrity and message resonance across broadcast, streaming, digital, print, Out Of Home (OOH), radio, and Public Service Announcements (PSAs).

Project Campaign Lead for Campaign Integrations to Hispanic Markets

As the Project Lead, and in collaboration with Elevation-US, I oversaw the strategic development, talent media training and filming/production of four segments and tuned in promos with Univision and Telemundo.

Video Consultant for CDC’s Empower Vape-Free Youth Campaign

I served as the Video Consultant during the development and post production of the campaign's first year for both life action videos and animated educational videos.

Product Development Lead for CDC’s 2024 Surgeon General's Report: Tobacco-Related Health Disparities

As Product Development Lead, I managed the full lifecycle of all print, web, and video deliverables from concept through completion.

Video Producer

As a video producer I worked closely with clients to transform their vision into concept and final product, collaborating with video editors, sound engineers, camera operators, and animators to refine and elevate each video, ensuring a visually compelling and high-impact outcome across platforms.

Project Lead

I oversaw the Spanish translation and production of eight animated videos designed to educate Hispanic audiences on how these medications can support quitting smoking.

Communication Specialist and Graphic Designer

As a Communication Specialist and Graphic Designer, I translated complex scientific and public health content into compelling visual and narrative materials for diverse audiences across digital, social media, and print.

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SANCHEZC.SANTOS@GMAIL.COM