RESUME
― My background
Strategic and bilingual communications leader with over 14 years of experience building brand influence, recognition, and trust through data-driven, cross-channel campaigns. Proven expertise in digital marketing, multimedia production, and creative development tailored to diverse platforms and communities. Experienced at driving audience engagement by translating complex content into accessible, compelling stories. Skilled in leading cross-functional teams and managing deadline-driven projects from concept to execution across digital, broadcast, and print channels.
― Skills
Creative Direction
Campaign Strategy
Art Direction
Project Management and Tracking
Cross-Functional Collaboration
Content Development
Video, Print, Digital Production
― Work experience
― Education
The Art Institute
AA in Graphic Design / 2013 - 2015
Universidad del Sagrado Corazón
BA in Communications and Video Production and Minor in Photography / 2006 - 2010
Marketing and Communications Project Manager
Centers for Disease Control and Prevention, Office on Smoking and Health | Atlanta, GA
March 2022- Present
As the Campaign and Creative Strategist, I lead the emotionally resonant, and evidence-based Tips From Former Smokers® campaign delivering over 1 billion impressions and 765 million video completions (a 79% completion rate) during the 2024 cycle.
Lead the development, production and execution of multi-channel campaign assets, ensuring consistent brand integrity and message resonance across broadcast, streaming, digital, print, Out Of Home (OOH), radio, and Public Service Announcements (PSAs).
Engage with internal and external partners (e.g., local health agencies, nonprofits) to expand campaign reach by promoting assets through their networks, and provide support through webinars and tailored technical assistance.
Collaborate with internal cross-cutting teams including social media and web, evaluation, and subject matter experts to develop tailored, impactful visual assets (e.g., TV, streaming, digital and print campaign ads) in alignment with strategic goals and to amplify the work of the organization.
Serve as a trusted marketing advisor, bridging internal teams and primary marketing agencies to align creative development, media planning, and distribution to meet strategic goals and expand reach among the intended audience.
Analyze campaign performance and engagement metrics in collaboration with the Evaluation team to identify opportunities to refine creative approaches, and increase overall impact and reach.
Video Producer
Centers for Disease Control and Prevention, Office of Communications | Atlanta, GA
November 2016- April 2019
As a video producer I worked closely with clients to transform their vision into concept and final product, collaborating with video editors, sound engineers, camera operators, and animators to refine and elevate each video, ensuring a visually compelling and high-impact outcome across platforms.
Led the production, scripting, storyboarding, coordination, filming, and editing of video content to meet client needs.
Advised internal teams and external production companies on translating scientific and public health content into compelling videos concepts tailored for key audiences.
Digital Content Specialist
Pension Benefit Guaranty Corporation, Office of Communications | Washington, DC
January 2011- November 2016
As a Digital Content Specialist, my main role was to manage the full creative cycle, from concept through filming and editing, of video content for internal and external communications across web, social and digital channels.
Designed digital and print advertisements, graphics, infographics, publications, and maps for the agency’s public facing website, intranet, and social media, using Illustrator, InDesign, and Photoshop.
Served as the agency’s photographer for internal and external events, and communications.
Communication Specialist and Graphic Designer
Centers for Disease Control and Prevention, Division of Violence Prevention | Atlanta, GA
April 2019- March 2022
As a Communication Specialist and Graphic Designer, I translated complex scientific and public health content into compelling visual and narrative materials for diverse audiences across digital, social media, and print.
Developed and executed promotion plans for scientific publications and social media campaigns to maximize reach and impact for new releases.
Managed email marketing design and distribution of partner announcements via Adobe Campaign, reaching over 846 Violence Prevention partners nationwide.
Designed digital assets for web, social media, and video, ensuring consistent brand aesthetics and messaging.
― LICENSES & CERTIFICATIONS
University of California, Davis
Introduction to Google SEO / June 9, 2025
― Emergency Response Experience
Photography Assignment, Kenya and Zambia
Centers for Disease Control and Prevention, Office of Global Health | Kenya and Zambia
November 2022 - November 2022
Served as a photographer to support CDC's Center for Global Health COVID-19 Cares Act Imagery project capturing in country COVID Mass vaccinations. See some examples:
Health Communication Specialist Field Assignment (30 day Deployment COVID-19 Response)
Centers for Disease Control and Prevention | Crow Nation, Montana
August 2020 - September 2020
Served as Communications Lead for the Crow Nation, developing and executing culturally resonant outreach strategies across web, social media, video, and print to support health and community engagement initiatives.
Led end-to-end content creation and distribution, including graphic design, video production, and community-based print materials, ensuring accessible, locally relevant messaging that reached underserved audiences across the reservation
Health Communication Specialist Team Lead, Vaccine Taskforce (30 day Deployment COVID-19 Response)
Centers for Disease Control and Prevention, Office of Emergency Response | Atlanta, GA
June 2021 - August 2021
Served as Communications Co-Lead for the COVID-19 Vaccine Task Force, managing a team of seven to develop and execute timely, accurate public health messaging across web, social media, and media relations platforms.
Oversaw the creation and multilingual adaptation of vaccine communication materials, coordinating with CDC’s Multilingual Services to translate critical content into multiple languages for broader reach and accessibility.
Health Communications Specialist (45 day Deployment Hurricane Maria Response)
Centers for Disease Control and Prevention, Office of Emergency Response | Atlanta, GA
August 2020 - September 2020
Deployed for 45 days as a Health Communication Specialist in response to Hurricane Maria, serving as a field photographer to document CDC’s on-the-ground efforts supporting devastated communities across Puerto Rico.
Partnered with FEMA and other federal agencies to deliver urgent public health education on post-hurricane safety and disease prevention, ensuring culturally appropriate and accessible communication.
Collaborated with the Puerto Rico Department of Health to develop and distribute bilingual educational materials both, print and digital, to inform residents on recovery, hygiene, and health protection.
Co-led the planning and execution of “La Montaña se Levanta con Salud,” a three-part community event series that combined health education, free medical and veterinary services, and family-oriented outreach to support recovery in remote mountain communities.
GET IN TOUCH
SANCHEZC.SANTOS@GMAIL.COM