RESUME
― My background
Strategic and bilingual communications leader with over 14 years of experience building brand influence, recognition, and trust through data-driven, cross-channel campaigns. Proven expertise in digital marketing, multimedia production, and creative development tailored to diverse platforms and communities. Experienced at driving audience engagement by translating complex content into accessible, compelling stories. Skilled in leading cross-functional teams and managing deadline-driven projects from concept to execution across digital, broadcast, and print channels.
― Skills
Creative Direction
Campaign Strategy
Art Direction
Project Management and Tracking
Cross-Functional Collaboration
Content Development
Video, Print, Digital Production
― Work experience
― Education
The Art Institute
AA in Graphic Design / 2013 - 2015
Universidad del Sagrado Corazón
BA in Communications and Video Production and Minor in Photography / 2006 - 2010
Marketing and Communications Project Manager
Centers for Disease Control and Prevention, Office on Smoking and Health | Atlanta, GA
March 2022- Present
As the Campaign and Creative Strategist, I lead the emotionally resonant, and evidence-based Tips From Former Smokers® campaign delivering over 1 billion impressions and 765 million video completions (a 79% completion rate) during the 2024 cycle.
Lead the development, production and execution of multi-channel campaign assets, ensuring consistent brand integrity and message resonance across broadcast, streaming, digital, print, Out Of Home (OOH), radio, and Public Service Announcements (PSAs).
Collaborate with evaluation teams to analyze campaign performance data and optimize creative strategy, media placements, and audience targeting around observances and public health priorities.
Engage with internal and external partners (e.g., local health agencies, nonprofits) to expand campaign reach by promoting assets through their networks, and provide support through webinars and tailored technical assistance.
Collaborate with internal cross-cutting teams including social media and web, evaluation, and subject matter exports to develop tailored, impactful visual assets (e.g., TV, streaming, digital and print campaign ads) in alignment with strategic goals and to amplify the work of the organization.
Video Producer
Centers for Disease Control and Prevention, Office of Communications | Atlanta, GA
November 2016- April 2019
As a video producer I worked closely with clients to transform their vision into concept and final product, collaborating with video editors, sound engineers, camera operators, and animators to refine and elevate each video, ensuring a visually compelling and high-impact outcome across platforms.
Led the production, scripting, storyboarding, coordination, filming, and editing of video content to meet client needs.
Advised internal teams and external production companies on translating scientific and public health content into compelling videos concepts tailored for key audiences.
Digital Content Specialist
Pension Benefit Guaranty Corporation, Office of Communications | Washington, DC
January 2011- November 2016
As a Digital Content Specialist, my main role was to manage the full creative cycle, from concept through filming and editing, of video content for internal and external communications across web, social and digital channels.
Designed digital and print advertisements, graphics, infographics, publications, and maps for the agency’s public facing website, intranet, and social media, using Illustrator, InDesign, and Photoshop.
Served as the agency’s photographer for internal and external events, and communications.
Communication Specialist and Graphic Designer
Centers for Disease Control and Prevention, Division of Violence Prevention | Atlanta, GA
April 2019- March 2022
As a Communication Specialist and Graphic Designer, I translated complex scientific and public health content into compelling visual and narrative materials for diverse audiences across digital, social media, and print.
Developed and executed promotion plans for scientific publications and social media campaigns to maximize reach and impact for new releases.
Managed email marketing design and distribution of partner announcements via Adobe Campaign, reaching over 846 Violence Prevention partners nationwide.
Designed digital assets for web, social media, and video, ensuring consistent brand aesthetics and messaging.
― LICENSES & CERTIFICATIONS
University of California, Davis
Introduction to Google SEO / June 9, 2025
GET IN TOUCH
SANCHEZC.SANTOS@GMAIL.COM