Lead Creative Strategist and Project Manager for the national Tips From Former Smokers® Campaign

The CDC’s Tips From Former Smokers® campaign shares powerful stories from real people of diverse backgrounds who are living with serious health effects caused by smoking or secondhand smoke. It also tells the stories of family members who take care of a loved one living with a smoking-related disease. These stories aim to inspire smokers to quit and build public trust in CDC’s mission and messaging.

Key responsibilities:

• Oversee all creative development phases, including scriptwriting, storyboarding, and production approvals.

• Represent CDC on set to ensure narrative fidelity and proper capture of b-roll and photography assets.

• Partner with the ad agency post-shoot to review raw footage, shape storylines, and guide video editing.

• Manage internal and external approvals of all creative assets, including executive leadership and partner agencies.

• Coordinate asset delivery for launch and confirming accurate distribution across networks and platforms.

• Support media planning and placement to ensure reach and relevance to priority populations.

• Lead the review and approval process for digital, print, OOH, and PSA deliverables.

• Oversee the PSA strategy and timeline from development to deployment and evaluation.

• Present campaign strategy to internal CDC divisions, state health departments, and other federal partners.