Project Campaign Lead for Campaign Integrations to Hispanic Markets

The CDC’s Tips From Former Smokers® campaign Spanish Integrations is a one of the CDC Tips campaign components meant to reach Hispanic audiences across the country with tobacco cessation messages. Between February 5 – September 22, 2024, we broadcast each segment in 14 markets.

Key responsibilities:

  • Review, revise and approve video scripts.

  • Conduct Media training to CDC talent.

  • Represent the organization on set to ensure production goes as planned.

  • Review and approve final deliverables.

  • Review and approve media buy.

NETWORKS

Number of Markets for Telemundo:
19

Number of Markets for Univision:
23

SPANISH QUITLINE: CALL VOLUME METRICS

Average weekly calls were up by 44% compared to the three weeks preceding the 2024 campaign launch.

SPANISH NATIONAL TEXTING PORTAL METRICS

Average weekly opt-ins to the Spanish National Texting Portal were up by 237% compared to the three weeks preceding the 2024 campaign launch.

RESULTS
Timeframe: February 5 – September 22, 2024

PRODUCTION DAY HIGHLIGHTS

GET IN TOUCH

SANCHEZC.SANTOS@GMAIL.COM